N^o 1About

Charlie’s Acres is a Farm Animal Sanctuary based in Sonoma who work towards rescuing abused animals.

N^o 2Role

Web Designer & Front End Dev

N^o 3Requirement

Client's main motive was to make the website more user friendly and sophisticated with a goal of spreading awareness and attracting more donors & volunteers for the cause.

N^o 4Responsibility

I was responsible for the redesign and development of their website in a responsive framework, in collaboration with NY Design SF studio.

N^o 5Research

There were quite a few problems with the existing branding and website. We started with analyzing the existing website and comparing it to the competitors for reference.

N^o 6The Approach

To create a responsive user friendly website following the correct principles, highlighting the CTAs on a clear navigation which communicates and attracts more donors for the cause.

N^o 7Architecture

A good website architecture enhances the experience of the user. And while getting better results on the SEO, it helps the users with what they are looking for.

N^o 8User Experience

We wanted the user flows for both our primary and secondary users to be simplified and optimized along with making sure that the website is responsive to enhance the experience of the user on smart devices.

N^o 9Wireframes

We kept the web designs simple yet focused, towards the primary users with a clear CTA along with other important elements on the homepage.

N^o 10Client Feedback

They liked the layout and the structuring but wanted to see the mockups to get a better idea about the design and progress.

N^o 11Visuals

The brand colors and logos were provided by Nita Ybarra of NY Design SF studio. These were approved by the client for the website.

N^o 12Final Design

The finalized responsive prototype (ready to code) was approved by the client, where the mission statement was clear with dedicated CTAs and a clear navigation.

N^o 13Learnings

This was a very interesting project in collaboration with my regular client Nita Ybarra from NY Design SF where she provided me with visuals for the website while collaborating on other parts of the project before I took over the front end code. The coded website can be found here Charlie's Acres. A few visual elements might be updated/changed because it was handed to their internal engineers for regular updates.